Serving the Greater Cougar Town Area

They're really putting on the full court press with the upcoming fall comedy "Cougar Town." According to Variety, billboard advertising will be up soon in major markets. But this won't be the standard television pitch. No, these are "mock ad" ads or something.

Variety writes, "ABC’s marketing team has created mock outdoor advertising materials for Jules Cobb Real Estate (“serving the greater Cougar Town area”) that will run in key markets in spots where local real estate advertising is often found -- think bus sides, bus benches and grocery carts. They’re working on a website that will continue the mock agency theme, and they’re planning wrap-around covers for magazines including In Touch and Star, among other initiatives."

She plays a real estate agent? I wonder where they got that idea?

What do you think? This ad strategy work for you?



Photo Source: Variety